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Consumer Protection ACT Highlight #2'

Consumer right no.1

BY

 

This week we will look at consumer's rights as stated by the new CPA. To understand consumer rights we need to understand how the term "consumer" is defined by the CPA.'

 

 

Consumer:


Consumers are persons to whom goods or services are marketed, who have entered into transactions with suppliers, users of particular goods or recipients/beneficiaries of services.

 

 

THE RIGHT TO EQUALITY IN THE CONSUMER MARKET AND PROTECTION AGAINST DISCRIMINATORY MARKETING PRACTICES.


 

What does this mean for the ordinary consumer?

 

Your right to free and unlimited access to goods and services

  • Suppliers are not permitted to limit access to goods and services.
  • Suppliers are not permitted to prioritise any consumer groups over others when marketing, selling or distributing their goods and services.

 

Your right to high-quality goods and services

  • Suppliers are not permitted to vary the quality of their goods and services in a discriminatory manner.
  • Consumers have the right to query the inferior quality of goods and services.

 

Your right to fair pricing of goods and services

  • Suppliers are not permitted to charge unfair prices for the same goods and services.
  • Consumers should be treated equally, irrespective of gender, race, socio-economic status or geographic location.  

 

Example:

In terms of this section, for example, it would be ‘discriminatory’ not to supply golf clubs to women on the basis that golf is a sport that is only for men – this is discrimination on the grounds of gender in terms of PEPUDA. It is acceptable though to only market goods to men where only a man can use the product in question, for example, men’s deodorant.

 

 

 

Disclaimer: 

Please note that we are not giving legal advice, we are merely highlighting certain key requirements in the new CPA that could impact our clients.  Please discuss the act with your legal advisor for specific and comprehensive information regarding your legal rights and obligations.  The act must be interpreted as a whole and not in part.  IT Design takes no responsibility for any loss suffered due to the information distributed in this note.

 June 10, 2011
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